Arvest Central Mortgage Company
Lead UI Designer
2016 | 6 months
When Arvest acquired Central Mortgage Company, they asked CRi to redesign and develop the website so that it matched the current site functionality, but looked more current and was developed in more recent framework.
I worked to introduce a new design language for their website referenced Arvest’s branding. Once a design direction was finalized, I assembled several responsive mockups, as well as a design style guide that included specifications for developers.
One of the biggest challenges I encountered was updating the UI without changing flows or layout of the site. This website redesign would have been a prime candidate for some user testing and validation testing, but the customer project scope and budget did not allow for it at the time.